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Bud Light + Cutwater + AGSW 2022 Recap

Thank you for helping make Aspen Gay Ski Week 2022 the most successful Gay Ski Week to date for AspenOUT. AspenOUT exceeded financial goals, had record-breaking attendance throughout the week, sold out of the host hotel, and had a waitlist of over 600 unique names for tickets and passes. Digitally, we drove more traffic to our website, social media sites and text messaging than ever before. We will continue marketing your brand throughout 2022 through our digital assets.

AGSW gave over 1000 general admission gift bags, 100 VIP gift bags, and 3000 vaccine bracelets. We had over 3000 people in town to celebrate Aspen Gay Ski Week. Numbers are calculated from hotel sales, lift ticket sales, event sales, pass sales, and the total number of people that came into our free events that we tracked through wrist bands and clickers. Our booking partner has confirmed that we did the highest number of lift ticket sales in the history of AGSW and revenue at all of our Apres Ski bars at the Limelight Hotel. All of the feedback we have received is very positive and has set the groundwork for 2023!

AGSW was successful with promoting Bud Light and Cutwater Spirits throughout the week and will continue with the continuity throughout the year throughout our digital channels. Bud Light & Cutwater had branded tents and branded a bar throughout the week at our host hotel, the Limelight. The outdoor bars sold all Bud Light and Cutwater Spirits canned cocktails. The Limelight had the highest amount of revenue ever during AGSW with record-breaking sales and attendance nightly. We continued with branding throughout the week at our opening party, VIP event at the Art Museum, The Downhill Competition, Top of the Mountain Miami Winter Party, and the Pool Party. Product was featured at events, we also had branded banners, branded pop-up tents, branded flags, and branded swag at all of these venues.

One of our biggest goals set in 2021 was to educate our supporters on what AspenOUT does locally for our community and nationally for other non-profits in the form of grant money. We succeeded in this goal by bringing in more individual donors and sponsorship revenue than ever before. This success allows us to grant money scholarships and provide more accessible mental health counseling for youth and their families in our community. 

AGSW was able to reach over 96,000+ combined online views during AGSW 2022. These are highly targeted LGBTQ+ community members. We aim for the top 10% income brackets through the week with our social media outlets, over 12k people through direct email marketing, 8,362 highly targeted unique users on our website between December 1st, 2020 and January 31st, 2021, 200+ people onsite in Aspen through MMS text messaging.

We look forward to working with you to exceed our goals even further for 2023!

Aspen Gay Ski Week 2022 Lite By The Numbers

Number of Attendees During Flagship Events

Over 96,000 online viewers between December 1st and January 31st

Highly targeted ads to Top 10% earners in the LGBTQ+ Community

Over 3,500 in-person participants throughout the week

Crowded Aprés events at Limelight with featured cocktails and Bud Light throughout

A Glimpse At Some Promo Photos

Additional Benefits

Bud Light  + Cutwater Online Branding

  1. Facebook (over 12k followers – specifically targeted to LGBTQ+) 55k targeted reach during the week
    • 2 Highly Targeted Ads For Bud Light Online
  2. Bud Light products scheduled for next 4 months on AGSW social media
  3. YouTube – Videos with bumpers thanking sponsors going up all year long
  4. Direct email marketing throughout 2022 leading into 2023
  5. Both digital and print ads in AGSW 2022 Program
  6. Logos on the front page of AGSW all year

Onsite Activations

Limelight Hotel
• Apres Ski Activation Daily with Bud Light & Cutwater branded Pop Up tent
• Bud Light Seltzers and Cutwater canned cocktails
• Featured on Limelight’s drink special menu at the main bar for week
• Branded swag at the bar including both Bud Light and Cutwater
• Bud Light, Bud Light Seltzer, and Cutwater Canned Cocktails featured on the drink menu daily

Opening Reception at W Hotel
• Bud Light featured throughout the event

Art Museum

• Bud Light, Bud Light Seltzer, Bud Light Hard Soda and Cutwater Canned Cocktails and Spirits exclusive industry products for event
• 250 Attendees

Friday Downhill Competition Contest
• Donated Bud Light and Cutwater branding on mountain
• Flags on the ski slope
• Branded pop-up tents on side of the mountain
• Bud Light, Bud Light Seltzers, Bud Light Hard Soda, Cutwater Bloody Mary Mix, and Cutwater White Russians on 43 tables (24 Bloody Mary Mix) and on stage for judges and MC

Pool Party
• All Bud Light towels were distributed and taken
• All Cutwater Canned Cocktails displayed & distributed
• Bud Light, Bud Light Seltzer, and Hard Soda displayed and distributed
• Cutwater Banners displayed throughout the main bar and VIP bar

Ski Ambassador Program
• Ambassadors wore Bud Light Tipsy Elf Onesies daily
• All participants wore Bud Light bandanas

Swag
• Bud Light Sweatshirt given to all VIPs and used as prizes
• Bud Light bandanas were given out in GA gift bags and VIP
• Bud Light bandanas given out to all skiers in our ski ambassador groups
• Bud Light toiletry kits given to all VIP bags
• Bud Light Tipsy Elf onesies given out to Ski Ambassadors and prizes
• Bud Light towels given at Pool Party

Media Coverage

There was no doubt that Aspen and the U.S. knew it was time to party during AGSW 45th Anniversary. This year we had the pleasure of overlapping with the XGAMES and our presence on AGSW social media, Stay Aspen Snowmass, and XGAMES was definitely Black Diamond.

With live commentary from Bob the Drag Queen and Monét X Change, our comedy performers brought the entertainment to the next level and reached an even bigger audience via TikTok, IG, and Facebook.

Aspen Daily News
Aspen Art Museum’s Andy Warhol exhibition brings together valleywide collaborations
Drag Queens Give X Games a Makeover
Winter events, Winterskol, X Games and Aspen Gay Ski Week
AGSW Celebrates 45 Years of Acceptance
Roots Rx Raises $60k for AspenOUT

Other mentions:
January 18, 2022

January 20, 2022

January 22, 2022

GayCities

Hit the Slopes at 10 Gay Ski Events

Las Vegas Pride

Aspen Gay Ski Week 2022

Mountain Watch

Aspen Snowmass Celebrates 75; AGSW Celebrates 45

 

OUT Traveler

Aspen Gay Ski Week Returns for 45th Year

Hollywood Times

Aspen Gay Ski Week 2022

The Scout Guide

Yahoo

Wax Up Your Rainbow Skis

Other Blog Articles

MisterBandB

Colorado.com

CoupleOfMen

10Times

WorldRainbowHotels

PinkSider

TravelGay

PinkUK

Gaycation

GayTravel4U

Influencer Partnerships
@jwbarger: 155k followers, in partnership with Limelight Hotels
See one of his posts here

@Matt.Suave: 19.7k followers, in partnership with Aspen Chamber and Aspen Skiing Company
See one of his AGSW posts here

@cameronsilver: 68k followers, broadcasted live on QVC from Limelight
See his AGSW post here

@yuval_david_: 71.2k followers, Actor

See one of his posts here

Moving Forward Into 2023- Ideas and Goals

2023 Campaign – 46 Years of ASGW

2022 was beyond anything we had seen before. Both alumni and brand new faces came out to support the 45th Anniversary. We continued to take time to educate our audience about all of the charitable causes we support as one of the only Gay Ski Weeks in the world to be listed as a 501(c)(3).

Our commitment to helping the LGBTQ+ community remains strong with a hard focus on mental health initiatives. Our goal is to make sure all colors of the rainbow remain at the forefront.

We are super excited to see where the future of Bud Light, ASGW, and AspenOUT can go.

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