Crossfly has been a vision of a small team of sporting product professionals from the UK and America. Together, we have acquired decades of experience working in the Sports industry for global brands within Marketing and Product Innovation. After a few false starts, some legal issues, a eureka moment, and a global Pandemic Crossfly was finally ready to get going.

At Crossfly, every product must serve a purpose, and be better than the last. Our aim is to produce quality products that have the X factor in hope they become your new “go to” favourites – that you look for first everyday – and that you swear about when they are stuck in the laundry. And so, every Crossfly product launched needs to have the ability to not only succeed, but to smash it.

9/10 rate Crossfly the best underwear they have ever worn. Every one of our products is carefully designed and engineered with the very best materials and made by premium partners.

We are so confident that Crossfly underwear is more comfortable than anything you’ve ever tried that we will offer money back guaranteed if you are not satisfied.

Our aim is to make everyday life more comfortable and efficient. That is why we’ve created technologies to help facilitate simple tasks like going to the toilet quicker to perform better at your sport while eliminating discomfort from sweating or chafing.

We believe that detail matters and so, we bring you innovations such as our X-Fly clever access and Coccoon internal pocket device. Crossfly will soon become your perfect workout partner.

More about the Coccoon
The purpose of the Coccoon internal pocket system is to separate your private parts from your thighs. We believe the resulting comfort and support is unrivalled and the best in the world which is backed by what our customers are saying. It’s designed to eliminate skin on skin friction and chafing, keeping you cool when it matters so any discomfort is history.

Our innovative pocket system is a patent pending technology which provides maximum comfort and support for every eventuality; whether you’re commuting to work, jogging or serving on match point on the tennis court. The uplift you get from the Coccoon is truly unrivalled and once you’ve tried, you’ll never go back to standard underwear.

At Crossfly, every product must serve a purpose, and be better than the last. Our aim is to produce quality products that have the X factor in hope they become your new “go to” favourites – that you look for first everyday – and that you swear about when they are stuck in the laundry. And so, every Crossfly product launched needs to have the ability to not only succeed, but to smash it.

Better materials and engineering mean that our products last longer. It’s as simple as that. Take our IKON boxers as an example, they will survive and still thrive 100+ washes (more than double our closest average competitor). The IKON is also made from a sustainably sourced material – Modal – which is made from beech trees.

Knowing that our products will stand the test of time, we want our customers to invest well and Buy Nice and Not Twice. In doing so, you’ll save you money in the long run and reduce waste for our planet.

What’s more, all our packaging is plastic-free and 100% recyclable.