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High Q + AGSW 2021 Recap

Aspen Gay Ski Week Lite was a tremendous success on many levels despite the challenges that were faced with COVID. AGSW exceeded fundraising goals, breaking levels of online participation and the ability to continue to impact many people in the LGBTQ+ community through our educational programs and grants. AGSW 2021 has also laid a solid foundation for AGSW 2022 and the ability to celebrate its 45th year. AGSW Lite was about giving back, not the party. Despite the constant pivoting of programming, AGSW was successful with promoting High Q throughout the week to attendees. AGSW was able to do a promotional video for social media that will be posted ongoing throughout 2021 with paid boosts and to be used as marketing for 2022

Although no actual passes and tickets were sold to in-person events, AGSW was able to generate over $65k in lift ticket sales and $50k in hotel rooms booked through their booking partners. In addition, AGSW gave out 200 swag bags to in-person attendees that included High Q swag and discount promos. Virtually, AGSW was able to reach over 55k highly targeted LGBTQ+ top 10% income brackets through the week with their social media outlets, over 12k people through direct email marketing, 8,362 highly targeted unique users on our website between December 1st, 2020 and January 31st, 2021, 200+ people onsite in Aspen through MMS text messaging.

Aspen Gay Ski Week 2021 Lite By The Numbers

Number of Viewers for Virtual Events

Piano Bar with Jon Richardson (over 1k highly targeted views combined Facebook and YouTube)

Virtual Art Curation featuring Steve and Diane Allen (over 1k highly targeted views combined Facebook and YouTube) 

Drag Queen Bingo (over 1k highly targeted combined Facebook and YouTube and 60+ paid attendees)

Flag Reveal Finale (over 1k highly targeted combined Facebook and YouTube views)

A Glimpse At Some Promo Photos

Additional Benefits

High Q Online Branding

  1. Facebook (over 12k followers – specifically targeted to LGBTQ+) 55k targeted reach during
    • 1 Highly Targeted Ad During AGSW 2021 For High Q (Paid Boosts on Facebook)
    • Virtual events will live on our website and social media for continuous viewing throughout the year
  2. Daily posts and promos listed on AGSW website that were driven by MMS to attendees – View Here
  3. Included in direct AGSW email marketing to over 12k people throughout all of 2021
  4. YouTube-all AGSW 2021 virtual events and videos now live on AGSW YouTube Channel
  5. Full-page ad in both digital program that will be on AGSW website all of 2021 and print program that was distributed to attendees and local businesses
  6. Scrolling Logo on AGSW homepage for 2021
  7. Listed on AGSW “Shopping Partners” page

Onsite Activations

  1. Limelight Hotel
    • High Q Swag and coupons were given every day from 1/17/21-1/24/21 at swag table at Limelight Hotel
    • 200+ swag bags were given away to attendees at Limelight Hotel and those that purchased products from AGSW
    • High Q banner displayed 1/16/21-1/24/21 in main lobby
  2. Street Team did in-store video that has been edited and will be used as paid promotions on AGSW social media throughout all of 2021
  3. AGSW street team distributed High Q swag to attendees throughout the week
  4. High Q Swag was included in all bingo winners VIP bag

Media Coverage

This year’s events captured media attention locally and nationwide. The following media sources covered AGSW 2021 Lite. CBS 4 Denver, Aspen Times: Midweek Drop-in, Sopris Sun, 5280 Magazine, Aspen Public Radio, Out Traveler, 303 Magazine, Towleroad, Dallas Voice, Mister B&B, Curve Magazine (Australia), IGTLA, and more. In addition the Governor of Colorado, Jared Polis did a shout out to AGSW and AspenOUT.

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