Aspen Gay Ski Week Lite was a tremendous success on many levels despite the challenges that were faced with COVID. AGSW exceeded fundraising goals, breaking levels of online participation and the ability to continue to impact many people in the LGBTQ+ community through our educational programs and grants. AGSW 2021 has also laid a solid foundation for AGSW 2022 and the ability to celebrate its 45th year. AGSW Lite was about giving back, not the party. Despite the constant pivoting of programming, AGSW was successful with promoting Bud Light products throughout the week to attendees including Bud Light Seltzer, Bud Light Seltzer Lemonade, Bud Light, and Cutwater Spirits canned cocktails throughout restaurants in Aspen. AGSW also assisted distributors with introductions to restaurants through local relationships. AGSW was able to do promotional photoshoots for social media that will be posted ongoing throughout 2021 and to be used as marketing for 2022. Our flagship marketing campaigns for 2022 will also feature Bud Light Seltzer onesies with new releases every month leading up to our 45th anniversary in January 2022.
Although no actual passes and tickets were sold to in-person events, AGSW was able to generate over $65k in lift ticket sales and $50k in hotel rooms booked through our booking partners. In addition, AGSW gave out 200 swag bags to in-person attendees that included Bud Light and Cutwater promotional swag. Virtually, AGSW was able to reach over 55k highly targeted LGBTQ+ top 10% income brackets through the week with our social media outlets, over 12k people through direct email marketing, 8,362 highly targeted unique users on our website between December 1st, 2020 and January 31st, 2021, 200+ people onsite in Aspen through MMS text messaging.